Credit: Nvidia
In May, according to a source, Nvidia’s price hike primarily affected high-end gaming graphics cards like the GeForce RTX 5090, but the current increase has affected a wider range of models, although exact figures are not provided. Samsung Electronics is also planning to raise prices for its memory by up to 20%, making owning a new gaming computer increasingly expensive.
NVIDIA will raise prices on its graphics cards again—this is the third price increase since the beginning of 2026. This time, the cost of graphics accelerators will increase by 20-30%.
This is the third price increase for the company’s core product since the beginning of the year, but such moves by the supplier have ceased to surprise the public, as the AI boom naturally leads to higher prices for components most in demand in computing infrastructure construction. This month, Nvidia will be summing up its fiscal quarter results, and the published statistics will provide insight into the dynamics of its financial performance.
Graphics card manufacturers note that memory supply predictability has now dropped to one month, making it difficult to plan production costs. Consumer electronics shipments are expected to decline by 10-20% this year, but vendor revenue will remain stable, largely due to an increase in the average order value.